First steps in Europe for the Chinese manufacturer QJ Motor

 With “made in China” motorcycles, of course, but whose quality of finish and equipment offered have nothing to envy to certain well-established brands in Europe, the Chinese manufacturer QJ Motor is preparing to land in Europe. A strategy already implemented by another Chinese manufacturer, CFMoto. Ambitions that we had been sensing for several months, and which have now been confirmed to us by our colleagues from Le Repaire des Motards, who have unearthed the official website of the new distributor, Hans Leeb GmbH, which will market the first QJ Motor motorcycles in Germany and Austria this summer. Giant of the motorcycle industry in China, QJ Motor, which belongs to the Qianjiang group, like the Benelli brand, has been increasing partnerships with brands such as MV Agusta and Harley-Davidson for several months. Building on its experience in the Chinese market, the QJ Motor brand has therefore decided to enter European markets, initially focusing on Germany and Austria. An "Adventure" motorcycle (SRT 750 or SRT 550) and a cruiser should quickly follow, as will a range of smaller displacement motorcycles, and an electric motorcycle, expected for its part in 2023.